Richard Adhikari

About the Author Richard Adhikari


Marketing

Email Marketing Goes Hand-in-Glove With E-Commerce Shipping

ShippingEasy on Thursday launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. Among other things, it can set up a trigger to send an email to first-time buyers immediately after an order is downloaded — customized with a logo and specific coupon code if desired.

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Personal Computers

Microsoft Unveils Power-Packed Surface Book 2

Microsoft on Tuesday launched the Surface Book 2, positioning it as the laptop of the future. The device is powerful enough for the next wave of computing, characterized by mixed reality, artificial intelligence, machine learning and immersive gaming, said Microsoft Devices Corporate Vice President Panos Panay. Integration between the Surface Book 2 and the Adobe Creative Cloud has been improved.

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Products

New Cloud Tools Aim to Streamline, Monetize Partner Relationships

AppDirect on Tuesday announced new products and functionality for its Cloud Commerce Platform.
The new tools, AppReseller and Cloud Management Suite, enable software vendors to launch reseller partner programs quickly. Software as a Service providers can use the new capabilities to help their small and mid-sized business users manage and leverage their software more effectively.

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Internet

Companies Cheer Completion of Open-Design Transatlantic Internet Cable

Microsoft on Friday announced completion of the Marea undersea cable, which stretches 4,400 miles between Virginia Beach, Virginia, and Bilbao, Spain. A joint project of Microsoft, Facebook and global telecommunication infrastructure company Telxius, the cable lies more than 17,000 feet below the ocean’s surface. It is the first cable to link Virginia and Spain.

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Social CRM

Nimble’s Social CRM Finds Its Way Into Office 365

Social sales and marketing software provider Nimble and cloud services consultant NeoCloud have partnered to deliver a simple, affordable contact management and CRM package for Microsoft Office 365. NeoCloud has agreed to bundle Nimble CRM into all of its Office 365 deployments, beginning this month. Nimble CRM adds employees’ individual connections to a shared team relationship manager.

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Enterprise Apps

New Mobile App Promises Full B2B E-Commerce Experience

Insite Software has introduced the first fully configurable white label mobile app built for leading manufacturers and distributors, it said. The app supports everyone involved in the B2B e-commerce experience, from customers to channel partners, to field sales and support teams. Companies purchasing the app can tailor its functions to specific roles and responsibilities.

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Marketing

Account-Based Marketing Inspires New Software, Strategies

InsideView has released a new tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. “Companies who want to [succeed] with ABM need to start with the right set of target accounts and people,” said Joe Andrews, VP of product and solution marketing.

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Tablets

reMarkable’s Pricey, Paper-Like Tablet Ready to Ship

reMarkable on Monday will begin shipping what might best be described as an “untablet” — a device that is, essentially, an electronic piece of paper. The company is proud of its paper tablet’s simplicity, boasting that no other tablet has fewer functionalities. reMarkable users cannot install apps, watch videos or take photos. What they can do is read, write and sketch on a paper-like surface.

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Trends

The Internet of Things Is a Boon for B2B: Report

Businesses have been focusing on the Internet of Things as an enabler of growth and increased operational efficiency, as well as the means to provide a better experience to customers and partners, according to the State of the Market: Internet of Things 2017 report Verizon released this week. Seventy-three percent of executives surveyed said they either were researching or currently deploying IoT.

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